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africa|business|projects|proximity|training|solutions

BASF appoints new MD in South Africa

1st October 2025

By: Darren Parker

Deputy Editor Online

     

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Wojciech Kulma has been announced as chemical company BASF’s new MD in South Africa with immediate effect.

The multinational company said on October 1 that this strategic leadership transition was in support of BASF’s ‘Winning Ways’ strategy, focused on value creation, customer proximity and performance-driven transformation across Southern Africa.

Kulma has more than 25 years of international experience within BASF, having held senior roles in sales, business management and finance across Central and Eastern Europe, the Middle East and North Africa.

The company said his leadership had been instrumental in driving regional expansion, post-merger integrations and strategic investment projects.

Kulma holds a master’s degree in marketing and finance from the Warsaw School of Economics, along with executive training in strategic management, negotiations and controlling.

He brings to the role a global perspective and a collaborative leadership style, the company said.

“I am honoured to lead BASF in South Africa as we continue advancing our global ‘Winning Ways’ strategy. Our focus will be on deepening customer relationships, co-developing solutions that meet local needs and creating lasting value for our communities and stakeholders.

“Sustainability remains a key driver, but always in balance with what matters most to our customers,” Kulma said.

Edited by Chanel de Bruyn
Creamer Media Senior Deputy Editor Online

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